1. PROJECT BRIEF
To create a dynamic visual blend of live-action and animated graphics to reveal the logo for the Westcoast Black Theater Troupe. To evoke the excitement and passion found at all their performances through animated graphics.
2. RESEARCH
The Westcoast Black Theatre Troupe was founded in December 1999 as a not-for-profit 501(c)(3) organization by actor, singer, director, and playwright Nate Jacobs in Sarasota, Florida. We are the only professional black theatre company on Florida’s west coast.
Our mission has always been to produce professional theater that promotes and celebrates the African-American experience, attracts diverse audiences, supports and develops African-American artists, and builds the self-esteem of African-American youth.
3. CLIENT MEETING
Prior to the first pass of the project I was given the opportunity to visit the WBTT Theatre and talk to Art Director Nate Jacobs, alongside his Co-Director, and Marketing Manager. They were able to give me some key ideas of what they would like to see from the animation.
1. High Spirited
2. High Energy
3. Meaningful
4. Culture Oriented
5. Dramatic
6. High Quality
4. FIRST PASS
The critique from this pass was to find more design elements facture that can make the video more cohesive. Also to play with aspects of Roto Scoping. Also to check the readability of some of the text.
4. SECOND PASS
Some of the same notes from last time. This time it was highlighted that the final logo reveal needs to be animated faster and more exaggerated. Also, pay attention to the contrast of the footage so things aren’t washed out. And to implement the idea of squares to be a driving force for the design to tie into the logo at the end.
5. THIRD PASS
The main focus of this pass was cleaning up the textures used throughout the footage, and making sure the rotoscoping of the clips was refined.
6. FINAL PASS
7. SOCIAL MEDIA
To be used for social media platforms, to showcase the animated logo
To be displayed in the theatre lobby tv’s as guests wait for upcoming shows and events to take place.